CWI Media & Marketing is pleased to announce the launch of the new Web site for Anderson Audiology in Dublin, VA.
About Anderson Audiology:
Anderson Audiology Hearing Aid Sales & Service, Inc., strives to provide hearing care services of the highest possible quality, in an environment of true caring and concern for the best interest of our patients.
Visit their new site at www.hearindublin.com.
Tuesday, Jan. 22, 2008 - Today, CWI Media & Marketing launched the new Web site for Winchester Cardiology & Internal Medicine - www.wcim.net or www.winchestercardiology.com.
About Winchester Cardiology & Internal Medicine:
Winchester Cardiology & Internal Medicine’s mission is to provide the highest quality cardiovascular and primary care services, ensuring that patients have access to the gamut of advanced diagnostic and medical treatments, along with receiving competent and compassionate care. Our team of board certified physicians and medical professionals will make sure that your best interests are at the heart of every medical recommendation.
Our group is made up of 16 physicians at four locations in the Northern Shenandoah Valley. You can rely on us to provide you with the highest level of cardiac care available through the expertise of our experienced specialists and staff at Winchester Cardiology & Internal Medicine, along with the Heart & Vascular Center of Jefferson.
By Gary Cope
President
We all know, or at least we should know, that products and services we see in an advertisements may not be exactly what we get. This concept is called “truth in advertising.” For example - you know those big, fat juicy hamburgers you see on all of the fast food commercials? When was the last time the hamburger you bought looked like what you saw in the TV ad? Probably never.
If you have ever shopped around for a low-cost, cheap Web design, chances are you have come across a great deal that lets you get a Web site for around $150. Wow! That sounds like a great deal - where do I sign up?? Oh, wait, I already have a Web site (www.cwimedia.com), but if you do not and are considering this deal, please read the fine print and ask a lot questions before you buy. This way you know exactly what you are getting. Also, it would be a good idea to get it in writing.
Generally, this offer includes 1-3 Web pages based on a template site, not a custom design. This means that other companies may have the same Web site design that you choose. It’s almost as embarrassing as showing up to a ball wearing the same dress as another woman … not that I would know (I’m a man and don’t wear dresses), but I hear it is rather embarrassing. 
If you are on a very tight budget and absolutely need a Web site (and who doesn’t?), a template certainly provides the cost savings. However, if you truly want your business to stand out and be unique, then a custom Web design is the only way to go.
Another important thing to keep in mind is how easy will it be for your to edit your site? Will the company be willing to teach you how to update your own site? Most do not. CWI Media & Marketing does (clever little sales pitch mixed in there). Customer service is very important, so make sure you know how the process will work to update your site. And, if you are registering a domain and/or hosting account, make sure it is in your name and not the name of the company you hired. You are paying for your domain and hosting, you should have access to it. This would allow you to more easily transfer your domain later, should you choose.
Have questions? Fire away at info@cwimedia.com.
By Donna Cope
Vice President
If you have a Web site, that’s great! It is a vital part of any successful business these days. In addition to link building, make sure you have your Web site listed on your business cards, letterhead, faxes, invoices, and all advertisements. Basically, every piece of marketing material you put out should have your Web site on it.
To take it a step further, anything that has your company name on it should also have your Web site listed. Just as you make sure to include your phone number on everything you do, also remember to put down your Web site.
A majority of people will research a company on the Web before calling them to make a purchase. If your Web site is everywhere, it makes it easier for potential clients to find you. With that being said, make sure your Web site gives an excellent first impression, since in many cases, that is a potential client’s first interaction with you.
CWI can help make your first impression an excellent one. Give us a call at 540.295.5139, or drop us an e-mail at info@cwimedia.com, for help with promotional items, stationary, ads and of course Web sites.
By Gary Cope
President
Yes. You read correctly. Do you know who can hear your Web site? If not, you may be neglecting potential clients…who are visually impaired. Most of take for granted the ability to surf the Web and see all of the cool (and not so cool) Web sites on the World Wide Web. But the information superhighway is not exclusively for the sighted. Visually impaired Web surfers are out there and they have considerable spending power.
So, how do they “view” your Web site? Synthesized speech software reads the content of Web sites through a speaker, while Braille software outputs to a retractable display. There are several things you can do to make your site accessible to the visually impaired:
- use “alt” tags on all of your images to accurately describe the image;
- have a site map to help visitors quickly “see” the layout of your site;
- make sure the link text accurately describes the link ( i.e. don’t link the word “click here” … instead try “Click here to learn more about our gadget services.”
These changes are pretty easy to make and will help build good will among the growing number of visually impaired Web surfers. For more information, e-mail me at gary@cwimedia.com.
By Gary Cope
It boggles my mind that there are still businesses out there that do not have a Web site. That being said, I realize there are some businesses that are happy with their current client base and probably do not need a Web site. Case in point: my barber shop probably wouldn’t benefit from having a Web site - of course, having a Web site certainly wouldn’t hurt. But, they have been in business for decades and have a very loyal client base that keeps them busy.
If you are a new kid on the block, however, and you are looking to grow and promote your business, or you want to attract new customers, having a Web site is one of the most effective and affordable means of marketing yourself. Having a Web site allow you to control the information available about your business to the public, announce sales and specials, and provide detailed contact information so that potential clients can reach you. If you have thought about getting a Web site, but thought it was too expensive, call us at 540.522.1122, or send an e-mail to info@cwimedia.com to schedule a free Web site consultation.
We here at CWI Media & Marketing realize how important it is to support our local community. In doing so, we have donated some of our services to Pulaski Fest, a community event in historic downtown Pulaski. CWI will be designing the official Web site, PulaskiFest.com, and designing the schedule of event fliers. The site should be operational by Aug. 15, 2007.
Pulaski Fest will be held on Sept. 8, 2007 and will have many children’s activities, vendors selling foot and crafts, a health clinic, entertainment and the feature event will take place at Calfee Park with the Paul Bunyan Lumberjack Show. This show is not to be missed!
For more information, or to become a vendor (there is no fee to be a vendor), contact Barbara Tate at 540.994.8627 or check the Web site, www.PulaskiFest.com in mid-August.