By Donna Cope
Vice President

If you have a Web site, that’s great! It is a vital part of any successful business these days. In addition to link building, make sure you have your Web site listed on your business cards, letterhead, faxes, invoices, and all advertisements. Basically, every piece of marketing material you put out should have your Web site on it.

To take it a step further, anything that has your company name on it should also have your Web site listed. Just as you make sure to include your phone number on everything you do, also remember to put down your Web site.

A majority of people will research a company on the Web before calling them to make a purchase. If your Web site is everywhere, it makes it easier for potential clients to find you. With that being said, make sure your Web site gives an excellent first impression, since in many cases, that is a potential client’s first interaction with you.

CWI can help make your first impression an excellent one. Give us a call at 540.295.5139, or drop us an e-mail at info@cwimedia.com, for help with promotional items, stationary, ads and of course Web sites.

By Donna Cope
Vice President

Everyone is busy these days. Sometime it feels like in order to get everything done you need to be in two or more places at once. But it’s not possible to be in two places at once…or is it? By marketing yourself across multiple mediums you are allowing several different prospects to see who you are and what you can do for them, all at the same time.

It’s no longer feasible to think that effective marketing consists of running an ad in the Yellow Pages or your local newspaper. Those are great, but if you want your message to stick, you need to stand out and not just by having the biggest and the best ad, but by being everywhere. Not everyone gets the local paper, so if you are only advertising there, you are missing all of the people who use the Internet as their source of information. The same notion applies in reverse. If you have Web site, but no marketing materials, then people who don’t regularly use the Internet are not going to see you, and being invisible is not a good thing for your business. The idea is to use several different mediums to get your name out there. Increased exposure will only equate to increased profit.

For more information, contact Donna at 540.295.5139, or send an e-mail to donna@cwimedia.com.

By Donna Cope
Vice President

We all know them, the clients who won’t even consider making the switch to you…and all because they’ve been with “John Doe” for 20+ years. Mr. Doe doesn’t do a better job than you, the client is just…comfortable. However, YOU offer the best product or service. So, what can you do?

We’ll start with what NOT to do. NEVER badmouth Mr. Doe. It will get you nowhere! Start by acknowledging what a great job the competition does with something. The let the client know that you can also provide that service. Next, lay out the additional services and features you offer. Show exactly how you go above and beyond. Explain any problems you can solve that your competition can’t. This requires you knowing your competition as well as you know yourself. If you are going to convert, knowledge is power! Knowing your competition, talking to the potential client and providing service above and beyond the expected is how you can convert any prospect into your client.

By Donna Cope
Vice President

To stay on top, it’s important that you stay in the public domain on a continuing basis. This type of consistency helps customers see you as stable and permanent. Who do you trust more…someone who is consistent and permanent. Who do you trust more…someone who is consistent and stable, or someone you see around once in a while, but don’t really know much about? This doesn’t mean you have to do the same amount or even the same type of marketing or advertising every single week, but you are more likely to be remembered by potential customers when it’s time to buy, if they see you on a regular basis.

There are many different avenues you can take to stay in the market-place on a regular basis so that you are remembered. For example, newspaper articles, trade shows, advertisements, direct mail, email, newsletter or even TV and radio, just to name a few. If you would like more ideas on how to stay fresh in the minds of your clients and potential clients, give us a call at 540.295-5139, or e-mail me at donna@cwimedia.com.