CWI Media & Marketing now offers a very convenient and cost-effective, complete start-to-finish handling of a mass mailing postcard project. Send us your mailing list and we can have approved postcards printed, labeled, stamped and mailed within a week, saving you time and money. If you mail them yourself, you will have to pay the regular first class rate, unless you get a mailing permit and pay an annual mailing fee to the post office in order to obtain the bulk rate. Below is the cost breakdown:

Trifold/brochure
100 pieces = $115 or $1.15 ea.
250 pieces = $155 or .62/ea.
500 pieces = $270 or .54/ea.

Oversized Postcards (full color front and back)
100 cards = $84 or .84/ea.
250 cards = $130 or .52/ea.
500 cards = $180 or .36/ea.

Mailing Costs
Bulk rate for 100 - 250 cards = .26/ea.
Bulk rate for 251+ cards = .25/ea.

Service Fee
Cost for labeling, stamping, sorting, mailing cards = $40

There is a one-time design/set up fee of $35 that applies to first-time orders. All future orders would be for the printing costs only, assuming we use the same approved post card mailer (and mailing/service fees if applicable).

We are proud to announce that CWI Media & Marketing has partnered with Business Bullpen and upUPperiscope to form a new and highly unique online advertising platform designed specifically for local Virginia business wanting to reach local Virginia consumers. AdvertiseVA.com consists of five Web sites:

• The Butter Room - A weblog that provides the view from and of Virginia. Local Virginians cover technology, music, the arts, culture, food, and all things Virginia.
• myScoper.com - A free and easy, interactive calendar of events serving Southwestern and Central Virginia.
• TechHoops.com - The most comprehensive Virginia Tech basketball website. The home for hardcore Hokie basketball fans.
• VTHokieFans.com - Virginia Tech football news, information, commentary and a list of Hokie-friendly places to watch the games.
• The Water Heater - A space concoction in Roanoke.

Print ads in local newspapers can cost upwards of $1,500 for one full page ad for one issue. A pay-per-click campaign like Google Adwords can cost thousands of dollars per month and you only get plain text ads, plus you have to manage a complex list of keywords and campaigns. AdvertiseVA.com takes away all of the stress of online marketing. For less than the cost of a couple of full page print ads, you can run a full color 200×200 ad on all five of our sites for a full 12 months … that’s 24 hours a day, 7 days a week, 365 days. Plus, we will send you an e-mail each week showing you how many times your ad has been displayed and how many people have clicked on it to get to your Web site. Can a newspaper or print publication provide those kind of statistics? For more information, visit www.AdvertiseVA.com, or call Gary Cope at (540) 522-1122, or send an e-mail to gary@cwimedia.com.

By Donna Cope
Vice President

Everyone is busy these days. Sometime it feels like in order to get everything done you need to be in two or more places at once. But it’s not possible to be in two places at once…or is it? By marketing yourself across multiple mediums you are allowing several different prospects to see who you are and what you can do for them, all at the same time.

It’s no longer feasible to think that effective marketing consists of running an ad in the Yellow Pages or your local newspaper. Those are great, but if you want your message to stick, you need to stand out and not just by having the biggest and the best ad, but by being everywhere. Not everyone gets the local paper, so if you are only advertising there, you are missing all of the people who use the Internet as their source of information. The same notion applies in reverse. If you have Web site, but no marketing materials, then people who don’t regularly use the Internet are not going to see you, and being invisible is not a good thing for your business. The idea is to use several different mediums to get your name out there. Increased exposure will only equate to increased profit.

For more information, contact Donna at 540.295.5139, or send an e-mail to donna@cwimedia.com.