Archive by Author

20 Easy Steps to Add Google Analytics to Your Facebook Fan Page

Earlier this week, I saw a Tweet about adding Google Analytics (GA) to a Facebook (FB) fan page, so naturally I checked it out. The blog post came from a London-based Web development company called WebDigi, so kudos to them for sharing this with the rest of the world. The only problem I found with [...]

Filing for an LLC in Virginia

I founded my business, CWI Media, in 2005. Though, at the time, it was called CWI Media & Marketing. In 2009 the business split into two separate companies and I renamed mine CWI Media. For years it was really an informal business, mostly freelance work for a handful of clients. Last year, however, business started [...]

The Importance of Creating a ‘Dark Site’

If your Web site crashed, or went down for any significant length of time, are you prepared with a remotely hosted back-up site, or what we call a “dark site?” If you are, congratulations! You can stop reading this post and go about your day. If you do not have a dark site, keep reading… [...]

Anti Social Media Behavior

I’ve gone dark. I’m off the grid. I’ve become a ghost. Well, sort of. I am speaking, of course, about social media and the ever-increasing privacy concerns that come with posting information about your life online. It started some time ago with Facebook and MySpace. My profiles were at one time public and anyone could [...]

Don’t Abuse Your Personal Social Media Brand

By Gary Cope We all know one. A person on Twitter, Facebook or LinkedIn who abuses their status as your social media “friend” by inviting you to join Facebook fan pages every other day, sending out 500 Tweets before lunch, or even worse, sharing links to get-rich-quick schemes. There are a couple of folks that [...]

Digg Just Hijacked Your Twitter Links

Digg Just Hijacked Your Twitter Links businessbullpen: This is good commentary from Marco Arment, the Lead Developer of Tumblr, on some of the reasons why you should think twice before using URL shorteners. Digg has apparently been a URL-shortener recently, but they’ve just angered a lot of people by changing the behavior of their shortened [...]

It’s as Simple as Being Indexed by Google and Yahoo

By Gary Cope What a difference being indexed makes! I’m speaking, of course, about a Web site being indexed by Google, Yahoo, Ask and MSN, the big four search engines. I manage several Web sites, but the biggest one in terms of traffic was not indexed and was actually blocking search engine robots from indexing [...]

Google Including Ads at the Top of News Result Pages

By Gary Cope I’ve been using Google News for quite some time and earlier this year, Google – the dominant search engine – began including ads on the right column of its news search results pages. But today, I noticed something new … at least it was new to me. My girlfriend will be the [...]

Track Clicks of Shared Links with Bit.ly

By Gary Cope Remember Tiny URL? I do. I remember it like it was yesterday … well, it was about six months ago, but in the world of social media six months feels more like decade. I discovered a new URL-shortening tool called bit.ly. I have seen it before and even used it because it’s [...]

To Follow or Not to Follow … on Twitter

By Gary Cope Since joining Twitter in January 2008, I have posted more than 4,100 Tweets, received more than 500 “follow” notification e-mails and currently have 360 followers. At first, I did my best to weed out (i.e. block) the accounts using Twitter for the wrong reasons such as spamming, shameless self promotion or agressively [...]