Facebook's new Insights interface may have caused incorrect like counts for some Facebook pages.
How much do people really like your Facebook page? More precisely, how many people actually like your page?
I visited the official Facebook page for my alma mater, Virginia Tech, today and was shocked to see that the number of people who “like” the page jumped from around 33,000 to more than 140,000 in less than a week. I know the page steadily adds new fans, but this was a huge jump.
So, I sent a Tweet to the guy that managed the page and he wrote back:
I think that’s a glitch. Facebook has dropped a new insights interface and I’ll bet they’ve somehow screwed up.
While I haven’t seen any glitches with any of the other pages I follow or maintain, his explanation is the only one that makes sense. As much I’d like to believe that 140,300 people like my alma mater, that kind of jump in traffic just doesn’t make sense.
I check the Facebook blog and searched the Web for “Facebook like numbers off” and “Facebook like total glitch” and other variations and have found nothing on this issue. But, if you see something that’s not quite right with your Facebook page, it’s probably not you, it’s more than likely Facebook and its new Insights interface.
