Yes, Virginia, Meta Keywords are Still Irrelevant

There are still some folks out there that think meta keywords are important. But, they’re not. I’ve been saying this for years and Google has confirmed it several times. SEO professionals from all over the world have confirmed it. Meta keywords are like the dinosaurs – mere fossils of an era long ago that still [...]

Are your Facebook page “like” numbers off?

How much do people really like your Facebook page? More precisely, how many people actually like your page? I visited the official Facebook page for my alma mater, Virginia Tech, today and was shocked to see that the number of people who “like” the page jumped from around 33,000 to more than 140,000 in less [...]

Search Queries a Game Changer in SEO?

In the early 1990s, Website owners figured out the more traffic their sites got, the more advertising dollars became available. And from that “me make fire” leap in Internet evolution, the search engine optimization (SEO) and search engine marketing (SEM) profession was born. In the beginning, the prime directive of optimizing your Website was to [...]

To host, or not to host your own videos

As YouTube celebrates its fifth anniversary, I felt it the perfect opportunity to talk about how the web video giant (which still hasn’t turned a profit) has revolutionized how we view, share and host our videos. Whether you are posting videos of family vacations or your company’s latest product demonstration, YouTube has completely changed how individuals [...]

Check out the video we produced for the Maryland Hokie Club

The Maryland Hokie Club hired CWI Media, LLC to produce a feature video for their annual golf tournament. “The video was very well received at the Orange & Maroon Tour Dinner and afterward when I sent the YouTube link around to the Maryland Hokie Club Members and VTAF folks in Blacksburg! Seth Greenberg even asked [...]

Optimizing Your E-mail Signature for Smart Phones

I got a call from a client today and they shared with me an experience that I had never given anything thought to. The client was out of the office, but was checking e-mail via his smart phone. He received my e-mail and within minutes, he called me. Instead of using his “Contacts” in his [...]

LinkedIn Phishing Scam Warning; How to Spot Fraudulent E-mails

Last night, I got an e-mail from someone purporting to be from LinkedIn informing me that they needed to confirm and validate my account. This is clearly a phishing attempt, so if you get a similar e-mail, do not click on the link in the e-mail. Instead, forward the e-mail to phishing-report@us-cert.gov. Remember when it was easy to [...]

20 Easy Steps to Add Google Analytics to Your Facebook Fan Page

Earlier this week, I saw a Tweet about adding Google Analytics (GA) to a Facebook (FB) fan page, so naturally I checked it out. The blog post came from a London-based Web development company called WebDigi, so kudos to them for sharing this with the rest of the world. The only problem I found with [...]

Filing for an LLC in Virginia

I founded my business, CWI Media, in 2005. Though, at the time, it was called CWI Media & Marketing. In 2009 the business split into two separate companies and I renamed mine CWI Media. For years it was really an informal business, mostly freelance work for a handful of clients. Last year, however, business started [...]

The Importance of Creating a ‘Dark Site’

If your Web site crashed, or went down for any significant length of time, are you prepared with a remotely hosted back-up site, or what we call a “dark site?” If you are, congratulations! You can stop reading this post and go about your day. If you do not have a dark site, keep reading… [...]